April 12-15, 2010 · Rosen Shingle Creek, Orlando, FL

Agenda – Session Details

Speed Dating with IDC: A Channel Partner Networking Event at SNW
IDC and Computerworld will be hosting a networking cocktail reception at Storage Networking World, October 25, 2004 for channel and alliance partners involved in delivering storage solutions. This session is designed to provide both content as well as individual time with the IDC storage team. A brief agenda for this event is below.

Agenda:
5:00-5:20 –  John McArthur – Trends in the Storage Market
5:20-5:40 – Janet Waxman – Finding the Gold in the Storage Market
5:45-7:00 – Speed Dating with the IDC Storage Team
                 Doug Chandler – Storage Services
                 Julie Rahal – Compliance
                 John McArthur – Storage and Compliance
                 Rick Villars – Storage Systems
                 Robert Gray – Storage Systems
                 Bill North – Storage Software
                 Dave Reinsel – Storage Mechanisms
                 Janet Waxman – Channels and Alliances

For a detailed agenda and to register for this event please visit http://www.idc.com/getdoc.jsp?containerId=IDC_P8994.

Please contact Melissa Bambauer at mbambauer@idc.com with any questions.


IDC Analyst Briefing:  Identifying Real Opportunities in Storage Solutions
In this fast-paced briefing session, IDC’s top storage analysts will present the latest industry data, insights and analysis on technology and business trends affecting the marketplace as well as recommendations on how to capitalize on these opportunities. In these interactive presentations, IDC’s analysts will bring you up to speed on the current and future outlook for storage solutions including:

· Storage intelligence in the network

· Next Generation Storage systems

· Data protection solutions

· Storage solutions for Records/Content management

· Compliance infrastructure and services

· New storage opportunities in SMB markets

This session is intended for IT vendors; non-IDC analysts are not permitted in this special session.  To register for this special event visit www.idc.com/events/snwfall2004.

The Storage Market: Growth in All Shapes and Sizes

The opportunities for growth continue to diversify as storage solutions evolve to meet specific industry and user trends. Dave Reinsel will set the context for IDC’s forum on storage by discussing IDC’s long-term expectations for the storage market in a variety of ways (e.g., revenue, terabytes, installation environment). In addition, Mr. Reinsel will discuss future technology trends and offer insight on how these trends may impact other parts of the storage hierarchy.

Intelligence in the Storage Network: Are Customers Ready for Distributed Storage

The concept of moving storage intelligence onto storage network devices has been one of the most “hyped” developments in the storage industry for the past 2 years. Now that all of the major storage systems and network suppliers have laid out their initial strategies for delivering such solutions, its time to assess enterprises’ actual interests in such solutions. Richard Villars will provide a competitive assessment of proffered solutions from leading suppliers including a discussion of the strengthens and weaknesses of different solutions. Mr. Villars will also provide an assessment of the impact of “network intelligence” on existing storage hardware and software markets.

Data Protection Software Evolution: Disk-based Backup and Continuous Data Protection

Capacity-optimized storage systems have made disk-based backup a cost-effective option for data protection. Products that combine traditional backup, replication, and snapshot technologies are being adapted for disk storage to shorten the window of exposure to data loss and reduce the time for data recovery. Other products continuously track changes to stored data, and promise recovery to the precise point of data loss, regardless of the type of failure. Mr. North will discuss the trends in data protection software and the opportunities and challenges related to continuous data protection. He will also discuss the role of such software in data and information lifecycle management strategies.

Records Management: An Integral Piece of a Compliance Infrastructure

Fueled by government regulations and public corporate scandals, records management and archiving have emerged as a crucial pieces of technology needed for end-to-end corporate compliance. Julie Rahal Marobella will discuss the trends and market opportunity around records management software, as well as the need to integrate records management into archiving and storage strategies. Ms. Marobella will also present real-world examples of how organizations are managing information for compliance.

Storage and the Services Market: What’s the Opportunity and Who’s Mining It?

Storage technology firms find themselves facing multiple services challenges at once: Provide top-level customer support, deliver consulting and integration when customers require it, and be able to address the services elements in newer areas such as information management, compliance and on-demand storage. Doug Chandler will provide a view of what the customers are asking for and how some storage firms are stepping up to the services opportunity. He will also provide a snapshot of the broader IT services market and how trends there will impact storage technology firms in the future.

The Changing Role for Partners in the Storage Market

The trends in the storage market are driving changes in product development against a backdrop of the eventual commoditization of products as they cycle through their lifecycle requiring adjusrments in packaging and route to market strategies for storage arrays, tape libraries and storage networking equipment. As vendors revamp their product lines accordingly, indirect sales partners have new opportunities to help customers optimize their storage infrastructure offerings to meet customer needs in this highly dynamic market. In this session, Ms. Waxman examines this rapidly-emerging generation of storage hardware products, providing key elements that should be carefully factored into the strategies of every supplier interested in leveraging alliances to gain share in this market segment.

The SMB Market for Storage: Converting Market Potential to Market Reality

The SMB market has been attracting attention from a growing number of storage solution providers, encouraged by the size and growth of recent SMB technology spending. Although the lion’s share of SMB storage still comes from disks embedded in servers, the hope is that external, shared storage resources will gain increasing traction. Ray Boggs will present the latest IDC demand-side research and    outline the SMB opportunity for storage, highlighting which technology solutions have the greatest appeal for SMBs and which go-to-market approaches are most likely to be effective.

Training Providers Consortium – Certification Readiness Program

Storage Network Foundations:

This new certification is part of the new SNIA Storage Network Certification Program structure for 2004. This exam tests a candidate’s knowledge of general Storage Network concepts and the area of interoperability for storage networking. The test covers topics such as basic storage and storage network technologies including disk, SCSI, Fibre Channel, IP Storage, Storage Area Network (SAN), Network Attached Storage (NAS), Virtualization, Data Management, Continuity Management and Storage Management (including SMI-S).

FC SAN Storage Management/Administration:

This test will certify that the successful candidate has knowledge of storage management and administration of a SAN using Fibre Channel technology. This test will not cover basic concepts and technologies or detailed developer topics. Test topics include: Network administration, Applied Fibre Channel Protocol, Performance, Storage Networking Management, Business Continuance, Backup and Recovery and Fibre Channel Security. This test is designed for storage managers and administrators who conduct day-to-day management and administration of a storage networking environment leveraging Fibre Channel technology.

Storage Networking Assessment & Design:

This test will certify a candidate’s ability to assess, plan and design complex storage network solutions. This test will validate the ability to understand capabilities and limitations of the architecture and associated devices of current storage networking technology and leverage industry standards for assessment and planning and design, including ITIL and ITSM principles. This test is designed for storage architects and storage networking professionals who assess plan and design complex storage network solutions.


The Storage Market:  Growth in All Shapes and Sizes

The opportunities for growth continue to diversify as storage solutions evolve to meet specific industry and user trends. Dave Reinsel will set the context for IDC’s forum on storage by discussing IDC’s long-term expectations for the storage market in a variety of ways (e.g., revenue, terabytes, installation environment). In addition, Mr. Reinsel will discuss future technology trends and offer insight on how these trends may impact other parts of the storage hierarchy.

Intelligence in the Storage Network:  Are Customers Ready for Distributed Storage

The concept of moving storage intelligence onto storage network devices has been one of the most “hyped” developments in the storage industry for the past 2 years. Now that all of the major storage systems and network suppliers have laid out their initial strategies for delivering such solutions, its time to assess enterprises’ actual interests in such solutions. Richard Villars will provide a competitive assessment of proffered solutions from leading suppliers including a discussion of the strengthens and weaknesses of different solutions. Mr. Villars will also provide an assessment of the impact of “network intelligence” on existing storage hardware and software markets.

Data Protection Software Evolution:  Disk-based Backup and Continuous Data Protection

Capacity-optimized storage systems have made disk-based backup a cost-effective option for data protection. Products that combine traditional backup, replication, and snapshot technologies are being adapted for disk storage to shorten the window of exposure to data loss and reduce the time for data recovery. Other products continuously track changes to stored data, and promise recovery to the precise point of data loss, regardless of the type of failure. Mr. North will discuss the trends in data protection software and the opportunities and challenges related to continuous data protection. He will also discuss the role of such software in data and information lifecycle management strategies.

Records Management:  An Integral Piece of a Compliance Infrastructure

Fueled by government regulations and public corporate scandals, records management and archiving have emerged as a crucial pieces of technology needed for end-to-end corporate compliance. Julie Rahal Marobella will discuss the trends and market opportunity around records management software, as well as the need to integrate records management into archiving and storage strategies. Ms. Marobella will also present real-world examples of how organizations are managing information for compliance.

Storage and the Services Market:  What’s the Opportunity and Who’s Mining It?
Storage technology firms find themselves facing multiple services challenges at once: Provide top-level customer support, deliver consulting and integration when customers require it, and be able to address the services elements in newer areas such as information management, compliance and on-demand storage. Doug Chandler will provide a view of what the customers are asking for and how some storage firms are stepping up to the services opportunity. He will also provide a snapshot of the broader IT services market and how trends there will impact storage technology firms in the future.

The SMB Market for Storage:  Converting Market Potential to Market Reality

The SMB market has been attracting attention from a growing number of storage solution providers, encouraged by the size and growth of recent SMB technology spending. Although the lion’s share of SMB storage still comes from disks embedded in servers, the hope is that external, shared storage resources will gain increasing traction. Ray Boggs will present the latest IDC demand-side research and outline the SMB opportunity for storage, highlighting which technology solutions have the greatest appeal for SMBs and which go-to-market approaches are most likely to be effective.

The Changing Role for Partners in the Storage Market
Janet Waxman, Vice President, Hardware Channels Research, IDC
The trends in the storage market are driving changes in product development against a backdrop of the eventual commoditization of products as they cycle through their lifecycle requiring adjusrments in packaging and route to market strategies for storage arrays, tape libraries and storage networking equipment. As vendors revamp their product lines accordingly, indirect sales partners have new opportunities to help customers optimize their storage infrastructure offerings to meet customer needs in this highly dynamic market. In this session, Ms. Waxman examines this rapidly-emerging generation of storage hardware products, providing key elements that should be carefully factored into the strategies of every supplier interested in leveraging alliances to gain share in this market segment.

Questions, Answers & Power Statements: Presentation and Teaching Techniques II
An effective presentation consists of content, context and delivery. This seminar focuses on the use of Questions, Answers & Power Statements as tools that help you provide added-value to your attendees. This seminar provides an entertaining and informative set of practical tips that you can incorporate in your presentations. You will be able to create more interaction, more curiosity, more thinking and deliver much more learning. What’s exciting about it, why it’s important, where it’s going?  · It provides training aimed at technical professionals to improve their presentation creation and delivery skills It’s given by a practicing professional It provides real world, personal examples of “what to do” and “what not to do.”

Communication Skills for the IT Techie

In today’s “get it done now” IT environment where reactive firefighting is the norm rather than the exception, many technical IT technical and management staff (especially those in the weeds of managing storage) sometimes let important communication skills fall by the wayside. However, good communication skills coupled with technical skills are mandated for climbing the corporate ladder (as well as getting that next big raise). This presentation will focus on areas where, with just a little brush-up, many IT workers can become the “total package” to executive and upper IT management. At the end of this presentation, the audience will take away the following:
**Thinking and acting like a consultant
**Tips on becoming a more effective writer
**Presentation techniques, including style and content
**Interviewing strategies
**Other suggestions and recommendations on being an effective communicator in a technical environment

Storage and More: Networking, Security and Storage Pros discuss their technology roadmaps, spending plans, and vendor relationships. Is convergence ahead?
Vendors that were once focused exclusively on Networking or Security are now in the Storage space and vice versa. Every six months TheInfoPro (TIP) conducts hundreds of in-depth interviews with Fortune 1000 and Mid-market IT decision makers by key technology sector. This session will compare the results from recent interviews with Networking, Security and Storage professionals focusing on technology adoption/avoidance, technology providers poised to deliver, detailed budget data and vendor performance ratings – all delivered transparently without any spin or bias.

Intelligence presented includes the preferred vendors for over 20 current and planned IT projects, along with spending plans and key issues. We will also present vendor performance ratings by customers, along with direct quotes for context and to highlight critical areas of importance.

Ultimately the comparison of key questions posed to the same IT professional from different groups within the enterprise will help define the convergence story.

SAN – Wide Area Networking Connectivity Options

This case study will go over the various network connectivity architectures solutions TELUS’ evaluated in connecting their geographically dispersed Internet Data Center (IDC) SAN islands together. The TELUS IDC’s are located in Calgary, Alberta and Toronto, Ontario. The distance between these IDC’s is approximately 3800 KMS. The network connectivity architectures evaluated were: ATM, IP/MPLS and Optical networking (SONET, DWDM).

This case study will highlight the various challenges that a large carrier faces in implementing a long distance network based SAN connectivity solution. The attendees will learn about the technological and economic feasibility for the various network based SAN – WAN connectivity options evaluated by TELUS.

Meeting Multiple Security Requirements for Stored Data throughout a Heterogeneous IT Environment

As a health education and health services organization, the University of Texas Health Science Center is subject to regulatory requirements for protecting electronic health information. In addition, the institution has its own internal policy requirements for ensuring the appropriate use of non-public personal information that, if compromised, could be used for malicious purposes such as identity theft. Challenges in addressing these multiple security objectives included setting the appropriate objectives for stored data security; identifying potential threats, both external and internal, to stored data; defining processes to support internal security policies; identifying and consolidating data subject to appropriate use controls; evaluating alternatives for technical safeguard solutions; and ensuring consistent enforcement of security policy across the organization.

This presentation will look at the process of rolling out the implementation of a widespread program for securing stored data and identify potential pitfalls as well as opportunities to implement enhanced data management practices throughout the organization.

What Attendees will learn: Attendees will gain insights into the challenges that arise in the process of fulfilling multiple security requirements, including regulatory legislation compliance and internal policy enforcement, in a heterogeneous networked storage environment.

Vaulting the Data Storage Hurdle — A Calpine Case Study in Successfully Deploying Remote Electronic Vaulting Technology

With over 80 energy centers across the United States, Canada, and the U.K., Calpine Corporation, a leading North American power company, recently faced the strategic challenge of centralizing and safeguarding the massive volumes of critical data generated across their broadly dispersed infrastructure.

As its tape backup fleet approached its end-of-life cycle, Calpine considered various options before determining that an electronic vaulting technology solution would best meet the requirements of reduced risk, increased security, and low cost overhead. After deploying online data back-up and remote storage, Calpine anticipates a 200% return on investment (ROI) in the first year and a 500% ROI over three years. Among its cost savings, Calpine has precluded $319,000 in labor burden since last summer, and now, one staff member assumes the backup and recovery work of 60 disbursed part time personnel.

Other benefits soon realized were enhanced business continuity and disaster preparedness. In the past, it would take two days to retrieve about 5 Gbytes of backed-up data; however, recent tests have demonstrated full data recovery within four hours. And whereas industry experience indicates that less than 80% of traditional tape restores are successful, electronic vaulting boasts a success rate of over 99%.

In this session, Marc Eisenstein, Calpine distributed systems manager, discusses the steps of selecting, planning, deploying and testing remote electronic vaulting technology. This presentation will include the following:
** Identifying business needs and functional requirements
** Constructing measurable ROI models
** Planning and testing for successful results
** Overcoming technological and ideological hurdles
** Ensuring business continuity and disaster recovery preparedness
** Fulfilling risk mitigation and audit compliance

Lastly, Mr. Eisenstein will review the lessons learned during the project, with an emphasis on planning and testing to meet bandwidth requirements and constraints, identifying reporting needs, and managing data growth.
What Attendees will learn:

** How to construct an effective ROI model
** How to identify business needs and functional requirements
** How to design a successful test plan
** How to identify/mitigate potential risks

** How to overcome perceptual hurdles in the work culture and obtain buy-in

Relationship Between Integration and Data Grid

The necessity for sharing information has changed the issues of grid computing.  While the initial focus of a grid implementation was speeding up the processing
time of an application, now we have another challenge – distributing and sharing information around the grid. The challenges are to make sure that data is
easily accessible and that transporting the to computing locations in a distributed environment does not create network bandwidth either data access problems.
Access can run over local and distributed networks in an intranet, through the Internet, or even in an extranet environment. But, dynamic changes caused by
component failures, local decisions, and irregular data updates make the management of the all information a complex task. The information infrastructure for grid
can be seen as a core component of the grid computing model, it allows end users and application to gain secure access to and share any information, regardless of where it resides, providing access to heterogeneous files, databases, storage systems, and, supporting data sharing for processing and large-scale collaboration.

Mustang in Motion

This end user case study will cover how Mustang solved its data storage problems by implementing a three-tiered file lifecycle management solution.

Forbes.com – Making Information Timeless, Virtual and Interactive
Forbes.com is one of the most trusted information resources for the world’s business leaders, providing the uncompromising commentary, relevant tools, concise analysis and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

During this session, Mike Smith, Chief Technology Officer, Forbes.com will describe the issues he faces daily in protecting data and ensuring business continuity – from online content utilized on the website to internal data necessary for daily operation. He will outline his implementation of Continuous Data Protection (CDP) technology at Forbes.com, including initial expectation setting, planning and project implementation, testing procedures, security analysis, and acceptance measurement as well as, ongoing operation. He will provide suggestions and guidelines useful to end users who are considering CDP technology, and will provide pointed feedback to the vendor community regarding future requirements, marketing claims and customer satisfaction.

What Attendees will learn: Attendees at this session will be introduced to Continuous Data Protection (CDP) technology, learn how CDP technology was implemented into the Forbes.com infrastructure and how business performance and success was managed and measured, as well as how through the successful implementation of CDP technology increased ROI was realized.

Evaluating Options for Business Continuity/Disaster Recovery Plans

International Paper is the world’s largest paper and forest products company. Businesses include paper, packaging, and forest products. As one of the largest private forest landowners in the world, the company manages its forests under the principles of the Sustainable Forestry Initiative. Headquartered in the United States, International Paper has operations in over 40 countries and sells its products in more than 120 nations. Recently, when considering options for a multi-million dollar Business Continuity/Disaster Recovery plan, International Paper sought 3rd party validation. This case study will review the elements of that process including: analyzing business requirements, defining recovery objectives, investigating available techniques to meet recovery objectives, and developing viable recovery solutions.

Discussion points will include:
** An IT Recovery & TSM Assessment for International Paper for Mainframe, Unix, NT and AS/400 platforms.
The application environment’s projected growth and thus the scalability of any recovery solution to meet that growth.
An understanding of the “Knowledge and Resource Gap” – International Paper’s skill and comfort with a given technology compared to their bandwidth to attack a learning curve.
** Identifying the risks and benefits of new technology directions for the final solution.

What Attendees will learn:
** Evaluating options for Business Continuity/Disaster Recover Plans including:
** IT Recovery & TSM Assessment for International Paper for Mainframe, Unix, NT and AS/400 platforms
** How to evaluate projected growth and scalability of any recovery solution to meet that growth
** What to consider in regards to “Knowledge and Resource Gaps”
** Identifying the risks and benefits of new technology directions

YAHOO! End User Case Study

YAHOO! is faced with protecting hundreds and hundreds of terabytes of user data on a weekly basis. With backup windows continuing to shrink, they needed to fundamentally change their approach to the escalating demand.  They re-architected their backup environment and significantly increased efficiency and improved recovery reliability through consolidation and MAID technology. Mr. Curry will outline how they did it, why they chose the architecture and the results.

Using SAN Technology to Assist in the Delivery of Safer Healthcare and Business Continuity in a High Availability Environment
MMC uses SAN technology to help provide Electronic Medical records to the point of care. MMC then leveraged the SAN for regulatory compliance, and standardizing its approach to business continuity. MMC created a standard approach to its high availability applications, (such as radiology imaging, 4 electronic medical records, and various Lab systems); by standardizing it’s approach to be a geographically diverse cluster with SAN to SAN replication. This approach reduced the complexity of individual system business continuity planning and afforded economies of budgetary scale, by allowing MMC to purchase storage as it needed, not at the point of system
inception, as was needed in older direct attached storage systems.

Does IT Matter?

Much has been written about information technology’s broad impact on industries and processes, but what about its effect on the competitive advantages of individual companies? Is IT truly strategic – or merely necessary? In this thought-provoking presentation, Carr will draw on his controversial book Does IT Matter? to examine the changing role of IT and its implications for IT management. This is a presentation that is sure to challenge assumptions and stir thinking.

Bringing Intelligence to the Network
The storage networking market is in the midst of tremendous change as technological advances enable the concept of a management from within the storage-area network and begin to displace the traditional server attach model. As we drive intelligence to the center, this can only happen if the switch is capable of handling the requirements of the new applications. Enhancements at the chip level will drive the future of next-generation storage management capabilities. There are many questions and a need for education about the emerging technologies and trends driving the future of storage systems. Zulfiqar Qazilbash, Co-founder & CSO, iVivity Inc. would provide conference attendees with a comprehensive understanding of the inter-related technologies driving the future of storage networking.

Attendees will learn: 
· An overview of technologies that are enabling the movement of intelligence to the network
· How technology components from various vendors are synchronized to provide end user solutions
· A timetable of how these new technologies will be rolled out into the marketplace

SMI-S Technical Details

This session will appeal to system administrators, developers and architects who need to understand how SMI-S applies to daily operations and also need to understand what vendor support of SMI-S means. The session will explain the foundation of SMI-S (CIM & WBEM) and then go on to describe the elements that make up SMI-S and explain what the terms ‘profile’, ‘subprofile’ and ‘recipe’ mean.

Storage Virtualization I – What, Why, Where and How?

Storage Virtualization is one of the buzzwords in the industry, especially with the increased acceptance of Storage Networks. But besides all hype, there is a lot of confusion, too. Companies are using the term virtualization and its characteristics in various and different forms. This tutorial describes the reasons and benefits of virtualization in a technical and neutral way. The audience will understand the various terms and will receive a clear picture of the different virtualization approaches. Links to the SNIA Shared Storage Model and the usage of the new SNIA Storage Virtualization Taxonomy will help to achieve this goal. This tutorial is intended for IT Managers, Storage and System Administrators who have responsibilities for IT infrastructures and storage management tasks.

Storage Virtualization II – Effective Use of Virtualization

The second part of this tutorial builds on the first one, so the audience should have visited part I ‘What, Why, Where and How?’ or already should have a basic understanding of this subject.  Storage Virtualization Part II covers practical issues of block virtualization in order to make most effective use of it. Among other topics it describes the implementation step by step and aspects of availability, performance and capacity inprovements. The material discusses the role of storage virtualization within policy-based management and describes its integration in the SNIA Storage Management Initiative Specification (SMI-S).

SNIA Roadmapping Project
Get your first look at the SNIA Roadmapping Project, a groundbreaking initiative that will clearly map the many ways the Storage Network Industry Association will play a leadership role in responding to changing business demands and help shape the coming generations of data storage technology.

Roadmapping has provided many industries and companies with a view to their more distant horizons. By mapping trends and emerging demands that provided inflection points in their futures, industries like aluminum, steel and semiconductors have benefited tremendously from developing ten and twenty year horizons of the changes in their fields. Forward-thinking companies have turned these horizons into technological advantage and competitive differentiation. Launched in February, 2004, the goal of the SNIA Roadmapping project is to achieve a similar level of foresight for the storage industry.

The SNIA Roadmap is an ongoing project of the SNIA Technical Council, in conjunction with a core team of invited technology and business visionaries, Purdue University’s Center for Technology Roadmapping, and representatives from data storage technology users and systems integrators.

Delegates participated in a series of interactions designed to uncover significant trends and issues emerging in our industry. The result of our efforts is a series of roadmaps representing the business and technology drivers engaging our business over the next decade or two.

In this presentation, you’ll get an overview of the roadmapping process, see how we applied it to our industry, and learn some of the fascinating conclusions we reached about the future of storage. Don’t wait until the media, customers and competitors start quoting the results! Be one of the first to see the SNIA Storage Industry Roadmap.

The Capitol Steps Comedy Troupe

The Capitol Steps, the only group in America that attempts to be funnier than the Congress, is a troupe of current and former Congressional staffers who monitor events and personalities on Capitol Hill, in the Oval Office, and in other centers of power and prestige around the world and then take a humorous look at serious issues while providing a nationwide laugh for millions…

Storage Security
A practical view of storage security risk, threat and mitigation including a view from the standards front, perspectives of a security professional and practical next
steps. Those in attendance will leave with a checklist for assessing their infrastructure.